The case study of PC Components is inspiring for everyone. Growing from a village in Murcia to shading the Amazon itself
FarixaEIEM
FarixaEIEM 
icono de búsqueda de contenidos
eiem

The case study of PC Components is inspiring for everyone. Growing from a village in Murcia to shading the Amazon itself

Adrián Rodríguez Miranda | 16 nov 2018


The two founders of PC Components did not meet at any business school or doing an MBA. Alfonso Tomás and Francisco Yúfera were a computer science student and a graduate in Labor Relations respectively.
 
Both entrepreneurs worked in the company of a third party, but shared the ambition to "put something together on their own" and something even more important: they were convinced of the enormous potential of electronic commerce.
 
Alfonso and Francisco took the leap in the most local way that exists. And it was opening a neighborhood store. They invested all their savings in that project that, initially, was a franchise.
 
How to plant expensive PC Components to Amazon
 
It may seem surprising that Amazon, so accustomed to eat it all, could not with this sort of Asterix Murciano that is winning the war in many aspects.
 
For us there are 3 factors that make the difference:
 
Public knowledge: the electronics buyer in 2005 was probably the most likely to buy online. To this we must add that technical products require a lot of advice, with which the assistance and after-sales service is critical to retain a customer base with a long life cycle.
Verticalization: although they no longer sell exclusively electronic components, their catalog has been growing in a coherent way towards consumer electronics in general. Of course, they have not gone to sell fashion, for example, because this would have led them to manage a new business (which also do not know) and diversify their competition.
The pricing: having based their strategy on sustainable growth and with fair costs, they could afford from the outset to opt for lower margins being fully viable. Nor should we forget that, being practically the first in their sector, they did not find competition as aggressive as there is today.

Temas relacionados:

#entrepeneurs

También te puede interesar

Opiniones de este contenido

Esta web se reserva el derecho de suprimir, por cualquier razón y sin previo aviso, cualquier contenido generado en los espacios de participación en caso de que los mensajes incluyan insultos, mensajes racistas, sexistas... Tampoco se permitirán los ataques personales ni los comentarios que insistan en boicotear la labor informativa de la web, ni todos aquellos mensajes no relacionados con la noticia que se esté comentando. De no respetarse estas mínimas normas de participación este medio se verá obligado a prescindir de este foro, lamentándolo sinceramente por todos cuantos intervienen y hacen en todo momento un uso absolutamente cívico y respetuoso de la libertad de expresión.




 No hay opiniones. Sé el primero en escribir.


Escribe tu comentario
* Datos requeridos
Título *
Contenido *
Tu nombre *
Tu email *
Tu sitio web
 
Te recomendamos...
Ultima News
https://press.parentesys.com/27457/
HIPATIA Asociación Intercultural
https://www.viahipatia.es/
KAMAKLOGISTIC
https://press.parentesys.com/2392/
Proyecto de aula
https://press.parentesys.com/8241/
La Segunda Guerra Mundial
https://press.parentesys.com/57403/